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WHIRLPOOL CORPORATION // BENTON HARBOR, MICHIGAN

WOW STUDIOS

Oversee the entire lifecycle of digital assets, from creation to archival and distribution, with a focus on optimizing storage solutions for geographically dispersed teams. This role requires a strategic, cross-functional approach to implementing tools and technologies that support current business needs and future-proof operations. Staying at the forefront of industry trends and emerging technologies is essential to meeting the organization’s evolving goals.

Manager / Media & Technology Manger | August 2025 – Present

• Digital Asset Lifecycle & Storage Architecture
  Oversee the full digital asset lifecycle policy strategy, managing a tiered enterprise storage ecosystem that governs cloud-first hot storage for active production, near-line storage, and cold storage archival policies.   

• Media Asset Management (MAM) & Digital Asset Management (DAM) Integration
  Manage the end-to-end lifecycle of creative media assets within the internal agency’s MAM ecosystem, while aligning structured metadata, taxonomy, and archival practices with enterprise DAM governance and downstream delivery requirements.   

• Global Font & Rights Management Strategy
  Lead the global font management strategy alongside metadata-driven rights tracking across the pipeline, ensuring strict compliance with vendor licensing, internal use guidelines, and contractual talent usage.   

• Strategic Cross-Functional Collaboration
  Partner closely with creative, production, marketing, and IT teams to implement scalable media workflows, prioritize creative technology needs, and ensure alignment between in-studio production goals and enterprise systems.   

• System Stability & Optimization
  Ensure reliability and performance across creative technology systems, proactively diagnosing issues and implementing workflow automations that enhance creative output and minimize production friction.

• Technical Troubleshooting
  Apply advanced problem-solving skills to quickly diagnose and resolve technical issues, ensuring seamless operations across production and brand systems.
  
  

Sr Analyst / Technology and Digital Asset Manager | May 2022 – August 2025

• Creative Technology Infrastructure
  Developed a cohesive footprint connecting storage, creative authoring, font management, and syndication platforms to downstream digital platforms.

• Post-Production Workflow Engineering
  Designed and optimized workflows to support internal agency production across photo, video, CGI, and design, facilitating seamless collaboration and single-source-of-truth alignment.

• Brand Standardization & Color Management
  Enforced brand consistency and led enterprise color management strategies, including the linearization of production output devices across all touchpoints.

GLOBAL IT

Deliver and support essential tools and processes to modernize content and experience generation capabilities during the buildout of Whirlpool Corporation’s first full-funnel internal advertising agency.

Sr Analyst / Digital Marketing - Digital & Creative Solutions Lead | Sep 2021 – May 2022

• In-House Agency Tech Stack & Ecosystem
  Led the digital ecosystem transformation strategy to support the the operational model for Whirlpool’s newly established internal agency, modernizing the creative technology stack and architecting cloud-based storage infrastructure to support a multi-located team.

• Post-Production Strategy & Operation Governance
  Established the foundational post-production strategy, system integrations, and server roadmaps, while building core workflow standards, file-naming conventions, and integrating the brand rights management strategy.

• Business Alignment & Requirements Translation
  Translated complex business requirements from global and internal stakeholders into clear, actionable tasks for development teams, ensuring that the new agency’s strategic initiatives aligned seamlessly with broader business objectives.   

• Operational Execution & Supplier Engagement
  Engaged with multiple external suppliers to deliver key technology solutions and supported critical infrastructure operations. Executed comprehensive change management by onboarding all team members to new creative tools and bridging the gap between IT and creative production.

CREATIVE STUDIOS

Manage pre-production art-file preparation for all internal and external print, packaging, and digital projects, ensuring adherence to brand styling, font compliance, production best practices, and file integrity.

Analyst / Graphic Specialist | Dec 2013 – Sep 2021

• Quality Assurance
  Conduct thorough Flight Check on all internally and externally provided files to ensure accuracy and compliance with established standards.

• Color Management
  Oversee the linearization and color management of all output devices, ensuring consistent and accurate production quality.

• Proof Production
  Produce Epson contract proofs from PDF-X4A files to uphold the highest standards in color fidelity and quality control.

• Production Design
  Prepare detailed printed documentation for all outgoing files to ensure accurate record-keeping and easy reference.

• File Retrieval
  Handle file retrieval requests promptly, ensuring quick and efficient access to necessary assets.

• File Archiving
  Manage the archiving of all art files, both internally and externally produced, to maintain a well-organized and accessible digital library.

• File Transfer
  Securely copy externally-provided files to the appropriate server, ensuring organized and safe storage.

• PDF Preparation
  Prepare low-resolution PDF files of printed literature for online accessibility, ensuring content is available and consistent across platforms.

HOWARD PRINTING COMPANY // PORTAGE, MICHIGAN

Pre-Press Technician | Jul 2010–Dec 2013

• Processed jobs from DTP applications from preflight to final output.

• Create press ready layouts of 4 to 6 colors using preps.

• Performed troubleshooting on problem files.

• Proofed loose color and performed color corrections.

• Xerox Docucolor 5000 operator.

• Maintained all prepress equipment.

IMGIGRAFX // KALAMAZOO, MICHIGAN

Pre-Press Manager | May 2008–Feb 2011

• Manage department of graphic artists, and prepress operators.

• Instituted new workflow in order to streamline production.

• Trap and RIP files using OPI within an automated workflow.

• Linearization and tone reproduction of all output devices.

• Color management to ensure stability between proof and press.

• Coordinate with customers on supplied graphics in a customer service role.

• Current on all aspects of prepress by working regularly working in production.

• Research new technologies.

MERCHANTS PUBLISHING CO // KALAMAZOO, MICHIGAN

Production Artist | May 2003–May 2008

• Processed jobs from DTP applications from preflight to final output.

• Composed images and created outlines.

• Created press ready layouts from 4 to 6 colors using step and repeat software.

• Performed troubleshooting on problem files.

• Proofed loose color and performed color corrections.

• Archive and catalog files.

• Maintained all prepress equipment.

Photographer

e-tography.com // Kalamazoo, Michigan
2015–Present

Since as far back as I can remember, I have had a passion for the world of digital art. I also grew up in a family where my father was fascinated by the beauty of mountain landscapes! Somewhere along the way, those two worlds collided for me and I have dedicated my heart to travel, in search of finding dramatic natural landscapes to capture through the lens of digital photography. My hope is that I am able to present these images in an interesting and unique way.