Professional Profile
Accomplished Creative Technology Specialist and Post-Production Engineer with a strong background in designing and managing enterprise level creative tech stacks. Expert in technical troubleshooting, ensuring seamless operation and optimization of production and brand team systems. Proven track record in overseeing the stability, backups, and automation workflows of enterprise-level infrastructure, with a focus on enhancing workflows and swiftly resolving technical challenges. Proven ability to lead the development and implementation of global Digital Asset Management (DAM) systems, encompassing metadata schema design, asset life cycle management, and rights management.
Skilled in coordinating cross-functional teams to deliver innovative technology solutions that align with both creative and business objectives. Proficient in enterprise color management strategies, font management solutions, and maintaining brand consistency across all digital and production touchpoints. Passionate about mentoring teams and delivering best-in-class technical support in high-pressure agency environments.
I take pride in my ability to work well under high-stress situations and am a fast learner of new concepts. I am an excellent communicator, skilled listener, and love working in a creative and challenging environment!
In addition, I am also an avid and passionate landscape photographer who always wishes to find more time behind the lens.
Education
Lansing Community College // Graphic Arts
Formal Training
Artwork Systems // Calibration & Color Management
Technical Skills
Adobe Creative Cloud
Photoshop
InDesign
Illustrator
Lightroom
Premier Pro
Media Encoder
Acrobat Pro DC
Creative Cloud Libraries
Enterprise Font Management
Monotype Fonts
Adobe Fonts
Universal Type Server
Color Management
CGS ORIS Color Tuner
Roland VersaWorks
Adobe AEM Assets
Adobe Workfront
Frame.io
Capture One Pro
ON1 Resize
Enfocus Switch
Apago PDF Enhancer
Signiant Media Shuttle
Archiware P5
Microsoft Office
Google Workspace
LucidLink
Expertise
Production Art & Design
(Print / Packaging / Digital)Color Management
(Spot / CMYK / RGB)Asset Management
Creative TechStack Roadmapping
Enterprise Backup/Archival
File Nomenclature Development
Complex Problem Solving
Brand Identity Standards
Workflow Solutioning
Enterprise Font Management Strategy
Creative Storage
Metadata Modeling
High-end Photo Retouching
Experience
Technology and Digital Asset Manager
WoW Studios // Whirlpool Corporation // Benton Harbor, Michigan // Chicago, IL
May 2022—Present
Oversee the entire lifecycle of digital assets, from creation to archival and distribution, with a focus on optimizing storage solutions for geographically dispersed teams. This role requires a strategic, cross-functional approach to implementing tools and technologies that support current business needs and future-proof operations. Staying at the forefront of industry trends and emerging technologies is essential to meeting the organization’s evolving goals.
Creative Technology Infrastructure: Develop and maintain a cohesive technology footprint that connects tools across storage, creative authoring, font management, project management, and syndication to downstream digital platforms, leveraging automation for streamlined processes.
Post-Production Workflow Engineering: Design and optimize workflows to enhance the production process, ensuring efficient management, access, and delivery of digital assets while maintaining alignment with a single source of truth.
Digital Asset Management (DAM): Manage the full lifecycle, archival, and distribution of digital assets, including the development and enforcement of metadata schemas, taxonomies, and file-naming conventions.
System Stability and Automation: Ensure the stability and performance of enterprise-level technical infrastructure, with a focus on automation, backups, and minimizing downtime.
Technical Troubleshooting: Apply advanced problem-solving skills to quickly diagnose and resolve technical issues, ensuring seamless operations across production and brand systems.
Cross-Functional Collaboration: Collaborate with various departments to implement technology solutions that meet both creative and business needs, supporting immediate and long-term objectives.
Brand Standardization and Design Language: Enforce consistent brand standards across all digital assets, aligning with the organization’s visual identity and strategic goals.
Rights Management and Compliance: Manage rights-management details, including internal use, stock licensing agreements, and talent usage, while ensuring compliance with all regulations.
Enterprise Color Management: Lead color management strategies, including the linearization and calibration of production output devices, to maintain brand continuity across all touchpoints.
Experience
Sr Analyst / Digital Marketing - Digital & Creative Solutions Lead
Global IT // Whirlpool Corporation // Benton Harbor, Michigan
Sep 2021—May 2022
Deliver and support essential tools and processes to modernize content and experience generation capabilities during the buildout of Whirlpool Corporation’s first full-funnel internal advertising agency. This agency supports creative, strategy, program management, and production, facilitating the creation of assets ranging from content and commerce to integrated marketing campaigns.
Digital Ecosystem Development: Build and sustain a world-class digital ecosystem that drives the company’s digital transformation. This ecosystem is anchored in a modern content delivery supply chain, designed to streamline processes, enhance collaboration, and ensure the efficient delivery of high-quality content across all platforms.
Technology Strategy and Solution Roadmap: Collaborate with cross-functional teams to develop a forward-looking technology strategy and solution roadmap. Lead the technical design of solution architecture, rigorously evaluating both short-term and long-term technology solutions to ensure they align with the company’s strategic goals and future growth.
Business Alignment and Value: Work closely with internal, external, and global stakeholders to ensure that strategic changes, priorities, and initiatives are aligned with business objectives. Focus on implementing solutions that not only meet current needs but also deliver significant, measurable business value over time.
Requirements Translation: Translate detailed business requirements into clear, actionable tasks for the development team. Ensure that the team has a thorough understanding of the project goals and deliverables, facilitating smooth and effective implementation of solutions.
Supplier Engagement: Engage with multiple suppliers, fostering strong, collaborative relationships that support the timely and successful delivery of technology solutions. Act as the key point of contact to manage expectations, resolve issues, and ensure that supplier contributions align with project objectives.
Operational Planning and Support: Play a crucial role in planning and executing operational activities, including the support of critical business functions, applications, and infrastructure. Develop and implement sustainable plans for end-user training and change management, while overseeing the management of projects and enhancements across the value chain to ensure continuous improvement and operational excellence.
Graphic Specialist
Creative Studios // Whirlpool Corporation // Benton Harbor, Michigan
Dec 2013—Sep 2021
Manage pre-production art-file preparation for all internal and external print, packaging, and digital projects, ensuring adherence to brand styling, font compliance, production best practices, and file integrity.
Quality Assurance: Conduct thorough Flight Check on all internally and externally provided files to ensure accuracy and compliance with established standards.
Color Management: Linearization and color management of all output devices, ensuring consistent and accurate production quality.
Proof Production: Produce Epson contract proofs from PDF-X4A files to uphold the highest standards in color fidelity and quality control.
Production Design: Prepare detailed printed documentation for all outgoing files to ensure accurate record-keeping and easy reference.
File Retrieval: Handle file retrieval requests promptly, ensuring quick and efficient access to necessary assets.
File Archiving: Manage the archiving of all art files, both internally and externally produced, to maintain a well-organized and accessible digital library.
File Transfer: Securely copy externally-provided files to the appropriate server, ensuring organized and safe storage.
PDF Preparation: Prepare low-resolution PDF files of printed literature for online accessibility, ensuring content is available and consistent across platforms.
Prepress Technician
Howard Printing Company // Portage, Michigan
Jul 2010—Dec 2013
Processed jobs from DTP applications from preflight to final output.
Create press ready layouts of 4 to 6 colors using preps.
Performed troubleshooting on problem files.
Proofed loose color and performed color corrections.
Xerox Docucolor 5000 operator.
Maintained all prepress equipment.
Prepress Manager
ImagiGrafx // Kalamazoo, Michigan
May 2008—Feb 2011
Manage department of graphic artists, and prepress operators.
Instituted new workflow in order to streamline production.
Trap and RIP files using OPI within an automated workflow.
Linearization and tone reproduction of all output devices.
Color management to ensure stability between proof and press.
Coordinate with customers on supplied graphics in a customer service role.
Current on all aspects of prepress by working regularly working in production.
Research new technologies.
Production Artist
Merchants Publishing Company // Kalamazoo, Michigan
May 2003—May 2008
Processed jobs from DTP applications from preflight to final output.
Composed images and created outlines.
Created press ready layouts from 4 to 6 colors using step and repeat software.
Performed troubleshooting on problem files.
Proofed loose color and performed color corrections.
Archive and catalog files.
Maintained all prepress equipment.
Photographer
e-tography.com // Kalamazoo, Michigan
2015–Present
Since as far back as I can remember, I have had a passion for the world of digital art. I also grew up in a family where my father was fascinated by the beauty of mountain landscapes! Somewhere along the way, those two worlds collided for me and I have dedicated my heart to travel, in search of finding dramatic natural landscapes to capture through the lens of digital photography. My hope is that I am able to present these images in an interesting and unique way.